What Will the 6-Month Coaching Program Cost?

by Wendy Down on April 3, 2018


With the content little frog that sits crosslegged on my desk.

The past week or two I’ve been happily reading and responding to the goals of people who want to join the 6-month coaching program I’m getting ready to launch.

The range of topics is wide and I am flush with ideas for those who wish to take part. Today I thought I’d share some behind-the-scenes about the cost of the program.

Speaking of behind-the-scenes, below is a photo of my view as I type right now. A large meditating frog (given to me by a dear client years ago) sits to the right of my computer. His silly, relaxed manner reminds me I can be the same. He never judges me, and I never judge him. We are pals.

My inspiration as I work.  The epitome of chill.

Pricing a service like coaching is not unlike pricing a painting, I suspect. How do you determine its value and who gets to decide?  Over the years, I’ve priced my coaching low, I’ve priced it high and mid-range. With this upcoming program, I’ve been committed to finding a price that I know is, hands down, the right one. This past week, the details came to me with clarity.

What helped was connecting with so many of you about your goals.  I see myself in many of your stories and it’s lovely to be surrounded by kindred spirits.

What so many of us share is a yearning to be comfortable in our lives and our own skins. To feel good, be happy and to contribute to the world in a way that authentically expresses who we really are. (A prospect that is also terrifying at the start.)

Many of us have a dream calling us forward, in some cases for years now.  We can’t stop thinking about a situation we’d love to be living, but aren’t yet. Energetically, it teases us across a deep chasm of the unknown. When we allow ourselves to peek, we feel exhilarated by its potential while simultaneously unnerved by the facts; we don’t have a clue how to get from here to there.

The decision to throw ourselves into that journey thrills me.

My comfort zone – what the physics of me were designed to do – is to stand with another in their greatest unknown and walk through it with them; towards the version of themselves that beckons from the other side. As we go, we can highlight the strength and courage it takes and relish each small, significant step through that abyss.

My role is easy as I have utter confidence in our ability to traverse the gap between us and our dreams; I understand how and why it all eventually works out. So naturally, I can’t wait to walk through the unknowns with a remarkable, brave group of people. I want to set a pricing structure that will both honour the value of what I’ll be bringing while meeting each person where they are at financially. So here’s where it’s at.

If I was offering this 6-month program without it being part of my PhD research, I’d price it at $159USD/month.  In fact, if anyone wants to join the program without being part of the research study data, that’s an option at this price.

But since the program will help me measure the success of my coaching approach, I want to express my appreciation to those who help me in that way. A 50% discount seems in order. Therefore, the price of the program will be $79USD/month.  I hope most interested members will see that as fair and reasonable and can afford it.

However. I also understand that some members won’t be in a position to afford $79/month. If you’re in that situation, I’ll offer a second option of $33USD/month.  33 is one of my favorite numbers, that why. It’s also the number of transformation, apparently.

When the registration links become available, then, you’ll simply choose the price point you can afford.  You won’t have to explain your choice to me. Whether you choose the $79 or the $33 monthly fee, you’ll enter the same program.

In case that still doesn’t cover your situation, I’ll reserve place for two people to attend for $0. For free.  To ensure that those spots are only filled by those who cannot take part otherwise, anyone who requests a free spot (but isn’t chosen) cannot later sign up through one of the paid options.

I’d love to hear your thoughts on this. I hope to kick the program off within the next 6-8 weeks. Fingers crossed, but no promises.

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Daliah April 25, 2018 at 3:36 pm

Thank you so much, Wendy.

Elke April 10, 2018 at 6:26 pm

Cool, Wendy. Very fair and plenty of options.
Do you also have a trade-option or need transcribes or
other assistance?

Wendy Down April 13, 2018 at 4:31 pm

Elke – I’ll email you 🙂

Amy April 10, 2018 at 11:19 am

What a beautifully designed pricing structuring. I’m always impressed how your brain and your heart works. I truly loved the last exercise and after going through it I’m no longer able to access that feeling. That’s very cool. Can’t wait for this to start , thank you for sharing your gifts.

Grace April 5, 2018 at 3:53 pm

As I was reading, I was thinking I can’t imagine a price I wouldn’t pay to spend the time with you, all the while knowing you would never charge a price that wasn’t love filled. I’m in. No surprise there x0

Wendy Down April 5, 2018 at 8:44 pm


Keith April 5, 2018 at 8:44 am

Hi Wendy,
Ken Graydon says you’re great and that’s good enough for me!
I will action this as soon as my new credit card is in my hand 🙂

Wendy Down April 5, 2018 at 8:44 pm

Keith – welcome!

I do hold Ken’s opinion in high esteem 🙂 When it comes to his view of me, I only hope I can live up to it.

If you aren’t familiar with me or how I work, I’d suggest checking out my last post with the recording that lets you test the waters.

Markyia April 5, 2018 at 3:13 am

Yep..sounds perfect!! Very creative structuring!

Deb April 4, 2018 at 9:12 pm

That seems quite fair – count me in!! 🙂

amanda April 4, 2018 at 11:44 am

Thanks Wendy – how very impressive the way you have structured this. Especially the $0 offer for 2 people, but they cannot then apply otherwise if they don’t get picked – a really smart way to ensure people don’t take advantage. You are a very smart cookie and I cannot wait to work with you. I’m going to choose the option that suits me best at this time, but I fully plan on tipping at the end too!!!

Wendy Down April 5, 2018 at 8:45 pm

That’s lovely to hear, Amanda. I won’t expect additional payment but I wouldn’t say no either!

Charlie April 4, 2018 at 3:20 am

All good! All God!!

Kristi April 3, 2018 at 10:32 pm


HOORAY!!! THANK YOU!!! I’M A LITTLE EXCITED…well, a LOT excited!! Just with the “what if it never happened” exercise I have movement! Things shifting..feeling different and things are showing up different too..especially me! This is going to be fun! So looking forward to this!

Wendy Down April 5, 2018 at 8:45 pm

Wahoo, Kristi!

Caroline April 3, 2018 at 10:29 pm

Fantastic Wendy!

I can do that 😄

Josee Marie April 3, 2018 at 8:58 pm

Thanks Wendy for helping us to reach our targets with fair options.

Janice April 3, 2018 at 7:14 pm

Thanks for the pricing options. Having just put a house under contract and knowing we’re going to be carrying 2 mortgages, utilities, insurance for the rest of the year, having options will really help the budget.

ANTONIA Slagle April 3, 2018 at 6:55 pm

That’s amazing! Yes please!